Hi, I’m                            Ahmed Mahboub
                            
                                
                                
                                
                                a 
                                    
                                
                                                                    Digital Marketing Strategist.
                                                                    Performance Marketer.
                                                                    Multimedia Specialist.
                                                                    Content and Social Lead.
                                                                
                                                               
                        
                                                    
                        I design identities, plan content, and run paid media for retail and service brands. I work end to end from naming and visuals to ads, analytics, and simple web builds.
                    About
I’m a Barcelona-based creative marketer passionate about building brands through strategy, storytelling, and measurable performance. My experience spans DTC brands and service businesses, crafting campaigns that connect emotionally and deliver results. Fluent in Arabic 🇲🇦, French 🇫🇷, English 🇬🇧, and currently learning Spanish 🇪🇸 to connect with local and global audiences.
- Open to Remote
 
Languages
What I Do
Content and production
Short video, carousels, story kits, monthly calendars, shoot direction. Daily posting plans, reply tone, offer frames, local partnerships.
Performance marketing
Meta and Google campaigns, creative testing, clear reports, simple optimizations.
Brand and identity
Naming, logo systems, storefront signage, window graphics, brand boards.
SEO Optimisation
Your website ranking matters. Our SEO services will help you get to the top of the ranks and stay there!
Analytics and automation
Dashboards, UTM discipline, email flows, light CRM cleanups.
Web and ecommerce
Shopify and WordPress builds, landing pages, tracking, light CRO.
My Portfolio
                                                    Overview
Client
Champion Express
Location
Morocco
Scope
Rename and logo. Visual identity…
Role
Brand and visual identity…
Palette
#D62828, #009B3A, #FFD700, #000000, #FFFFFF
															Visual identity board
Scope
Creation of a complete visual identity system, including brand renaming, logo design, typography selection, and color palette development.
Role
Defined the brand personality and built a cohesive identity board to ensure consistency across all touchpoints. The board guided logo applications, in-store visuals, and packaging ideas.
Concept
The identity blends freshness, energy, and accessibility, using vibrant colors inspired by markets and everyday groceries. The red emphasizes vitality, green represents freshness, yellow highlights promotions, while black and white bring balance. Paired fonts (Pacifico, Montserrat, Open Sans) combine friendliness with modern clarity.
Palette
#D62828, #009B3A, #FFD700, #000000, #FFFFFF
															Window graphics set
Exterior signage
Storefront panorama
A full view of the redesigned storefront, showcasing the cohesive Champion Express branding across fascia, windows, and awnings.
															Instagram refresh
Refreshed the grid with a clean template, product highlights and weekly offers. Built story videos and ad variations to drive foot traffic.
											
															Process
• Discovery and rename
Interviewed the owner, defined goals, renamed Champion Gourmet to Champion Express, and aligned messaging and tone.
• Identity system and signage planning
Designed the logo system, set the palette, created icon textures, and built true-scale mockups for fascia and windows.
• Production and rollout
Delivered print-ready vectors and specs, coordinated installation, created social templates, and launched the refreshed Instagram with ad and story assets.
Results
Clear storefront readability in daylight and at night.
Stronger curb appeal from the full window set.
Cohesive brand across signage, windows, and Instagram.
Faster content creation with reusable templates.
Performance data lives with the client after handover.
Deliverables
- Logo system and wordmark.
 - Brand board with colors, type and icon textures.
 - Exterior signage package and gray fascia specification.
 - Window graphics set and print files.
 - Social kit with grid templates, story videos and ad variations.
 - Installation guidance for the vendor.
 
                                                    How Luxury Home Design Boosted Sales with Instagram Marketing
Overview
Client: Luxury Home Design
Location: Morocco
Industry: Luxury Furniture & Retail
Role: Full-Service Digital Marketing & Creative Execution
Services Provided:
Instagram Ads & Growth Strategy
Video Shooting, Editing & Posting (Reels & Stories)
Content Calendar & Community Management
Storefront Promotional Design (discount visuals for window displays)
															Content & Marketing Board
															Concept:
I built a complete digital marketing ecosystem for Luxury Home Design, combining organic content, paid ads, and offline promotion to maximize visibility and sales leads.
Execution included:
Shooting and editing video content for Reels
Designing and scheduling posts for the content calendar
Managing paid ads (profile visits & messaging objectives)
Creating visuals for store windows to highlight discounts
Paid Ads Campaigns
November Discount Campaign – 18,789 reach | 151 profile visits | €0.07 per visit
Premium Sofa Reel – 11,582 reach | 42 saves | 50 new followers
Lifestyle Showcase Reel Ad – 7,250 reach | 3 DMs | Strong engagement
															Instagram Growth Impact
Period: Sept–Dec 2023
Reach: 111,734 accounts
Profile Visits: 9,648
CTA Clicks (IG actions): 6,945
Direct Message Leads: 20+ from ads
Follower Growth: +200–300 estimated
															Instagram refresh
Refreshed the grid with a clean template, product highlights and weekly offers. Built story videos and ad variations to drive foot traffic.
															Process
Shot, edited, and published 130+ pieces of content (Reels, Stories, Posts)
Increased publishing frequency by +160% compared to previous period
Launched multiple ad campaigns, testing formats and objectives
Designed and installed storefront discount visuals to drive in-store visits
Analyzed performance metrics and optimized for cost efficiency
Results
Increased brand visibility in the luxury furniture market (+111K reach)
Built Luxury Home Design’s Instagram as their main sales channel
Generated direct conversations with buyers via DMs
Strengthened the brand image with a mix of aspirational and promotional creatives
Achieved cost per profile visit as low as €0.02
Recommendations
Scale Reels campaigns with larger budgets for maximum visibility
Create retargeting ads for people who saved posts or visited the profile
Launch an Instagram Shop to streamline browsing and buying
Keep testing aesthetic storytelling vs promotional offers to balance awareness and conversions
Deliverables
Instagram Ads Campaigns
Full Video Production (shooting + editing Reels)
Content Calendar & Social Media Management
Storefront Discount Visuals
Analytics Reports & Insights
Media
                                                    How Onishi Sushi Achieved Success with Instagram Growth
Overview
Client: Onishi Sushi
Location: Témara, Morocco
Industry: Food & Hospitality – Japanese Restaurant
Role: Full-Service Digital Marketing
Services Provided:
Content creation (video shooting, editing, reels)
Paid Instagram ads (setup, targeting, optimization)
Social media management (posting, reels strategy, offers)
Performance analytics
															Visual Identity & Content Strategy
															The strategy was built around short-form mobile-first video content highlighting:
Signature sushi platters and best sellers
Restaurant offers and promotions
Takeaway services (“Sushi à emporter”)
Authentic in-restaurant visuals to boost appetite appeal
Content pillars mixed organic reels for engagement and paid ads for targeted reach and conversions.
Campaign Results
Reel Campaigns (Paid Ads)
Reel 1 – “Promo !” (8 May 2024)
Reach: 30,365
Views: 46,710
Interactions: 412 (254 likes, 129 shares, 26 saves, 3 comments)
Profile Visits: 702
Cost per Visit: $0.03
Spend: $20 (4 days)
Reel 2 – “Best Seller” (2 May 2024)
Reach: 15,699
Views: 22,716
Interactions: 181 (124 likes, 31 shares, 21 saves, 5 comments)
Profile Visits: 369
Cost per Visit: $0.02
Spend: $7.30 (4 days)
Reel 3 – “Best Seller” (26 April 2024)
Reach: 30,841
Views: 52,070
Interactions: 235 (137 likes, 54 shares, 43 saves)
Profile Visits: 619
Cost per Visit: $0.04
Spend: $25 (5 days)
Reel 4 – “Le meilleur sushi à Témara” (28 March 2024)
Reach: 9,697
Views: 16,516
Interactions: 57 (51 likes, 4 shares, 2 saves)
Profile Visits: 338
Cost per Visit: $0.03
Spend: $12 (4 days)
Reel 5 – “Sushi à emporter” (22 April 2024) (Organic Reel)
Reach: 2,101
Views: 3,440
Interactions: 34 (25 likes, 6 shares, 2 saves, 1 comment)
Watch time: 2h 32m total, avg 3 seconds
No paid boost
Process
															Content Production – Filmed and edited short Instagram Reels showcasing sushi platters, takeaway packaging, and offers.
Campaign Setup – Ran targeted ad campaigns with Profile Visits as the main goal.
Audience Targeting – Focused on Rabat and Témara residents with interest in sushi, foodies, and restaurant-goers.
Optimization – Tested different creatives, adjusted budgets, and tracked performance with Instagram insights.
Instagram Reels Grid
Refreshed the grid with a clean template, product highlights and weekly offers. Built story videos and ad variations to drive foot traffic.
															Process
Content Production – Filmed and edited multiple short Reels showcasing sushi platters.
Ad Setup – Used “Profile Visits” as the main campaign objective.
Targeting – Reached local Casablanca and Témara food enthusiasts.
Optimization – Adjusted budget and creatives to maximize engagement and visits.
Results & Impact
Generated 2,028+ profile visits across campaigns.
Achieved ultra-low costs ($0.02 – $0.04 per visit).
Drove significant organic engagement through shares and saves.
Increased follower count and visibility among locals.
Positioned Onishi Sushi as a top sushi destination in Rabat & Témara.
Deliverables
Instagram video Reels (shooting + editing)
Paid ad campaigns (setup + management)
Content strategy & calendar
Performance analytics & reporting
My Resume
Education Quality
MSc Digital Marketing & Analytics
TBS Education (Oct 2024 - Aug 2025)Focused on SEO, SEM, UX/UI, data analytics, marketing automation, campaign strategy, and ethical digital practices. Worked on real client projects using tools like HubSpot, Figma, and Google Analytics.
Bachelor of Business Administration
Al Akhawayn University (Jan 2018 - July 2022)GPA: 3.29 | Major: Marketing | Minor: Communication, Gained strong foundations in marketing strategy, branding, and consumer behavior with additional training in communication and project management.
High School Diploma (Science in Economics)
L’harmonie (2017)Focused on economics, mathematics, and business fundamentals, building early analytical and problem-solving skills.
Job Experience
Digital Marketing & Design Specialist
Visivant | Jan 2024 – Oct 2024
- Led SEO, social media, and email campaigns to enhance brand visibility.
 - Developed Shopify and WordPress websites with UX-focused design.
 - Produced multimedia assets to increase engagement and conversions.
 
Multimedia Specialist
Luxury Home Design | Sept 2023 – Jan 2024
- Planned and executed social media and email marketing campaigns.
 - Created high-quality visuals and promotional videos for brand promotion.
 - Managed website content to improve SEO and audience engagement.
 
Digital Strategy Manager
El Attar Pottery | Jan 2023 – Jul 2023
- Developed and implemented marketing strategies to increase sales.
 - Produced brand-focused visual content aligned with company identity.
 - Optimized digital campaigns for higher performance and ROI.
 
Assistant Marketing Manager
Kasmal | Sept 2022 – Jan 2023
- Monitored campaign performance metrics to assess results.
 - Organized marketing events and coordinated advertising activities.
 - Conducted competitor research to guide market positioning.
 
Brand & Community Manager
3WDEV | Jun 2021 – Aug 2021
- Managed projects from concept to delivery, ensuring timely execution.
 - Built community engagement and interaction through social media.
 - Collaborated with creative teams to produce impactful visual content.
 
Creative & Branding Tools
Photoshop
FIGMA
Canva
ADOBE ILLUSTRATOR
VIdeo Editing (CapCut)
Marketing & Digital Tools
Meta Ads Manager
Google Ads
Google Analytics 4
HubSpot CRM & Marketing Hub
Shopify & WordPress
SEO Basics
Certifications
HubSpot Marketing Hub Software Certification
(Apr 2025)Capable of designing and implementing inbound marketing strategies using HubSpot. Experienced in segmentation, campaign creation, contact management, and building calls-to-action that drive conversions.
Google Analytics Certification
(Feb 2025)Certified in setting up and managing Google Analytics 4 properties for websites and apps. Skilled in collecting actionable data, using advanced reporting tools, and applying measurement insights to evaluate and improve online marketing performance.
Google Ads Apps Certification
(Dec 2024)Specialized in creating and optimizing Google App campaigns to boost user acquisition, engagement, and ROI. Proficient in campaign setup, creative optimization, and performance tracking to meet specific business goals.
Adobe Photoshop CC – Basic Photoshop Training
(Jan 2024)
- Acquired essential Photoshop skills for image editing and graphic creation.
 - Gained proficiency in layers, masks, typography, and basic design workflows.
 
SEO Training for Beginners: Learn SEO & Local SEO + ChatGPT
(Aug 2024)
- Mastered SEO fundamentals and local SEO strategies.
 - Applied AI tools like ChatGPT to enhance content optimization and keyword research.
 
Facebook Marketing & Facebook Ads Course for Beginners
(Aug 2024)
- Learned to create, manage, and optimize Facebook advertising campaigns.
 - Developed skills in audience targeting, budgeting, and performance analysis.
 
AI in Africa Workshop Certificate
(Nov 2023)
- Participated in an intensive AI-focused workshop exploring practical applications of artificial intelligence in African contexts.
 - Gained hands-on experience with AI tools and methodologies.
 
Awesome Clients
Connect With Me
            Ahmed Mahboub
Digital Marketing & Branding SpecialistI’m available for freelance projects, collaborations, or full-time opportunities. Let’s connect to discuss how I can help your brand grow.
Phone: +34666260934 Email: mahboub.ahmed6@gmail.com
                                        
                                    









