Archives: Projects

Home
Projects - Ahmed Mahboub

Please enter the password to
view the content.

You want password? Request Password

Click to View

Other Projects (coming soon)

Please enter the password to
view the content.

You want password? Request Password

Click to View

Kozy Korner – Case Study (coming soon)

How Onishi Sushi Achieved Success with Instagram Growth

How Onishi Sushi Achieved Success with Instagram Growth

Overview

Client: Onishi Sushi
Location: Témara, Morocco
Industry: Food & Hospitality – Japanese Restaurant
Role: Full-Service Digital Marketing

Services Provided:

Content creation (video shooting, editing, reels)
Paid Instagram ads (setup, targeting, optimization)
Social media management (posting, reels strategy, offers)
Performance analytics

Visual Identity & Content Strategy

The strategy was built around short-form mobile-first video content highlighting:

Signature sushi platters and best sellers
Restaurant offers and promotions
Takeaway services (“Sushi à emporter”)
Authentic in-restaurant visuals to boost appetite appeal

Content pillars mixed organic reels for engagement and paid ads for targeted reach and conversions.

Campaign Results

Reel Campaigns (Paid Ads)
Reel 1 – “Promo !” (8 May 2024)
- Reach: 30,365
- Views: 46,710
- Interactions: 412 (254 likes, 129 shares, 26 saves, 3 comments)
- Profile Visits: 702
- Cost per Visit: $0.03
- Spend: $20 (4 days)
Reel 2 – “Best Seller” (2 May 2024)
- Reach: 15,699
- Views: 22,716
- Interactions: 181 (124 likes, 31 shares, 21 saves, 5 comments)
- Profile Visits: 369
- Cost per Visit: $0.02
- Spend: $7.30 (4 days)
Reel 3 – “Best Seller” (26 April 2024)
- Reach: 30,841
- Views: 52,070
- Interactions: 235 (137 likes, 54 shares, 43 saves)
- Profile Visits: 619
- Cost per Visit: $0.04
- Spend: $25 (5 days)
Reel 4 – “Le meilleur sushi à Témara” (28 March 2024)
- Reach: 9,697
- Views: 16,516
- Interactions: 57 (51 likes, 4 shares, 2 saves)
- Profile Visits: 338
- Cost per Visit: $0.03
- Spend: $12 (4 days)
Reel 5 – “Sushi à emporter” (22 April 2024) (Organic Reel)
- Reach: 2,101
- Views: 3,440
- Interactions: 34 (25 likes, 6 shares, 2 saves, 1 comment)
- Watch time: 2h 32m total, avg 3 seconds
- No paid boost

Process

Content Production – Filmed and edited short Instagram Reels showcasing sushi platters, takeaway packaging, and offers.
Campaign Setup – Ran targeted ad campaigns with Profile Visits as the main goal.
Audience Targeting – Focused on Rabat and Témara residents with interest in sushi, foodies, and restaurant-goers.
Optimization – Tested different creatives, adjusted budgets, and tracked performance with Instagram insights.

Instagram Reels Grid

Refreshed the grid with a clean template, product highlights and weekly offers. Built story videos and ad variations to drive foot traffic.

Process

Content Production – Filmed and edited multiple short Reels showcasing sushi platters.
Ad Setup – Used “Profile Visits” as the main campaign objective.
Targeting – Reached local Casablanca and Témara food enthusiasts.
Optimization – Adjusted budget and creatives to maximize engagement and visits.

Results & Impact

Generated 2,028+ profile visits across campaigns.
Achieved ultra-low costs ($0.02 – $0.04 per visit).
Drove significant organic engagement through shares and saves.
Increased follower count and visibility among locals.
Positioned Onishi Sushi as a top sushi destination in Rabat & Témara.

Deliverables

Instagram video Reels (shooting + editing)
Paid ad campaigns (setup + management)
Content strategy & calendar
Performance analytics & reporting

How Luxury Home Design Boosted Sales with Instagram Marketing

How Luxury Home Design Boosted Sales with Instagram Marketing

Overview

Client: Luxury Home Design
Location: Morocco
Industry: Luxury Furniture & Retail
Role: Full-Service Digital Marketing & Creative Execution

Services Provided:

Instagram Ads & Growth Strategy
Video Shooting, Editing & Posting (Reels & Stories)
Content Calendar & Community Management
Storefront Promotional Design (discount visuals for window displays)

Content & Marketing Board

Concept:
I built a complete digital marketing ecosystem for Luxury Home Design, combining organic content, paid ads, and offline promotion to maximize visibility and sales leads.

Execution included:

Shooting and editing video content for Reels
Designing and scheduling posts for the content calendar
Managing paid ads (profile visits & messaging objectives)
Creating visuals for store windows to highlight discounts

Paid Ads Campaigns

November Discount Campaign – 18,789 reach | 151 profile visits | €0.07 per visit
Premium Sofa Reel – 11,582 reach | 42 saves | 50 new followers
Lifestyle Showcase Reel Ad – 7,250 reach | 3 DMs | Strong engagement

Instagram Growth Impact

Period: Sept–Dec 2023

Reach: 111,734 accounts
Profile Visits: 9,648
CTA Clicks (IG actions): 6,945
Direct Message Leads: 20+ from ads
Follower Growth: +200–300 estimated

Instagram refresh

Refreshed the grid with a clean template, product highlights and weekly offers. Built story videos and ad variations to drive foot traffic.

Process

Shot, edited, and published 130+ pieces of content (Reels, Stories, Posts)
Increased publishing frequency by +160% compared to previous period
Launched multiple ad campaigns, testing formats and objectives
Designed and installed storefront discount visuals to drive in-store visits
Analyzed performance metrics and optimized for cost efficiency

Results

Increased brand visibility in the luxury furniture market (+111K reach)
Built Luxury Home Design’s Instagram as their main sales channel
Generated direct conversations with buyers via DMs
Strengthened the brand image with a mix of aspirational and promotional creatives
Achieved cost per profile visit as low as €0.02

Recommendations

Scale Reels campaigns with larger budgets for maximum visibility
Create retargeting ads for people who saved posts or visited the profile
Launch an Instagram Shop to streamline browsing and buying
Keep testing aesthetic storytelling vs promotional offers to balance awareness and conversions

Deliverables

Instagram Ads Campaigns
Full Video Production (shooting + editing Reels)
Content Calendar & Social Media Management
Storefront Discount Visuals
Analytics Reports & Insights

Media

Instagram : https://www.instagram.com/luxuryhomedesignrabat/

Please enter the password to
view the content.

You want password? Request Password

Click to View

Rabat Bureau – Case Study (coming soon)

The Powerful Story of Champion Express: A Stunning Branding Transformation

The Powerful Story of Champion Express: A Stunning Branding Transformation

Overview

Client
Champion Express

Location
Morocco

Scope
Rename and logo. Visual identity…

Role
Brand and visual identity…

Palette
#D62828, #009B3A, #FFD700, #000000, #FFFFFF

Visual identity board

Scope
Creation of a complete visual identity system, including brand renaming, logo design, typography selection, and color palette development.

Role
Defined the brand personality and built a cohesive identity board to ensure consistency across all touchpoints. The board guided logo applications, in-store visuals, and packaging ideas.

Concept
The identity blends freshness, energy, and accessibility, using vibrant colors inspired by markets and everyday groceries. The red emphasizes vitality, green represents freshness, yellow highlights promotions, while black and white bring balance. Paired fonts (Pacifico, Montserrat, Open Sans) combine friendliness with modern clarity.

Palette
#D62828, #009B3A, #FFD700, #000000, #FFFFFF

Window graphics set

Offer poster, produce band and icon texture panel for brand recall.

Exterior signage

Designed the gray fascia to improve daytime and night legibility for the red Champion wordmark and the green Express lockup.

Storefront panorama

A full view of the redesigned storefront, showcasing the cohesive Champion Express branding across fascia, windows, and awnings.

Instagram refresh

Refreshed the grid with a clean template, product highlights and weekly offers. Built story videos and ad variations to drive foot traffic.

Process

• Discovery and rename
Interviewed the owner, defined goals, renamed Champion Gourmet to Champion Express, and aligned messaging and tone.

• Identity system and signage planning
Designed the logo system, set the palette, created icon textures, and built true-scale mockups for fascia and windows.

• Production and rollout
Delivered print-ready vectors and specs, coordinated installation, created social templates, and launched the refreshed Instagram with ad and story assets.

Results

Clear storefront readability in daylight and at night.
Stronger curb appeal from the full window set.
Cohesive brand across signage, windows, and Instagram.
Faster content creation with reusable templates.
Performance data lives with the client after handover.

Deliverables

Logo system and wordmark.
Brand board with colors, type and icon textures.
Exterior signage package and gray fascia specification.
Window graphics set and print files.
Social kit with grid templates, story videos and ad variations.
Installation guidance for the vendor.

Archives: Projects

Please enter the password to view the content.

Please enter the password to view the content.

Reel Campaigns (Paid Ads)

Please enter the password to view the content.

Please enter the password to
view the content.

Please enter the password to
view the content.

Please enter the password to
view the content.