How Luxury Home Design Boosted Sales with Instagram Marketing

Overview

Client: Luxury Home Design
Location: Morocco
Industry: Luxury Furniture & Retail
Role: Full-Service Digital Marketing & Creative Execution

Services Provided:

Instagram Ads & Growth Strategy
Video Shooting, Editing & Posting (Reels & Stories)
Content Calendar & Community Management
Storefront Promotional Design (discount visuals for window displays)

Content & Marketing Board

Concept:
I built a complete digital marketing ecosystem for Luxury Home Design, combining organic content, paid ads, and offline promotion to maximize visibility and sales leads.

Execution included:

Shooting and editing video content for Reels
Designing and scheduling posts for the content calendar
Managing paid ads (profile visits & messaging objectives)
Creating visuals for store windows to highlight discounts

Paid Ads Campaigns

November Discount Campaign – 18,789 reach | 151 profile visits | €0.07 per visit
Premium Sofa Reel – 11,582 reach | 42 saves | 50 new followers
Lifestyle Showcase Reel Ad – 7,250 reach | 3 DMs | Strong engagement

Instagram Growth Impact

Period: Sept–Dec 2023

Reach: 111,734 accounts
Profile Visits: 9,648
CTA Clicks (IG actions): 6,945
Direct Message Leads: 20+ from ads
Follower Growth: +200–300 estimated

Instagram refresh

Refreshed the grid with a clean template, product highlights and weekly offers. Built story videos and ad variations to drive foot traffic.

Process

Shot, edited, and published 130+ pieces of content (Reels, Stories, Posts)
Increased publishing frequency by +160% compared to previous period
Launched multiple ad campaigns, testing formats and objectives
Designed and installed storefront discount visuals to drive in-store visits
Analyzed performance metrics and optimized for cost efficiency

Results

Increased brand visibility in the luxury furniture market (+111K reach)
Built Luxury Home Design’s Instagram as their main sales channel
Generated direct conversations with buyers via DMs
Strengthened the brand image with a mix of aspirational and promotional creatives
Achieved cost per profile visit as low as €0.02

Recommendations

Scale Reels campaigns with larger budgets for maximum visibility
Create retargeting ads for people who saved posts or visited the profile
Launch an Instagram Shop to streamline browsing and buying
Keep testing aesthetic storytelling vs promotional offers to balance awareness and conversions