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How Onishi Sushi Achieved Success with Instagram Growth

Overview

Client: Onishi Sushi
Location: Témara, Morocco
Industry: Food & Hospitality – Japanese Restaurant
Role: Full-Service Digital Marketing

Services Provided:

  • Content creation (video shooting, editing, reels)

  • Paid Instagram ads (setup, targeting, optimization)

  • Social media management (posting, reels strategy, offers)

  • Performance analytics

Sushi

Visual Identity & Content Strategy

The strategy was built around short-form mobile-first video content highlighting:

  • Signature sushi platters and best sellers

  • Restaurant offers and promotions

  • Takeaway services (“Sushi à emporter”)

  • Authentic in-restaurant visuals to boost appetite appeal

Content pillars mixed organic reels for engagement and paid ads for targeted reach and conversions.

Campaign Results

  • Reel Campaigns (Paid Ads)

    Reel 1 – “Promo !” (8 May 2024)

    • Reach: 30,365

    • Views: 46,710

    • Interactions: 412 (254 likes, 129 shares, 26 saves, 3 comments)

    • Profile Visits: 702

    • Cost per Visit: $0.03

    • Spend: $20 (4 days)

    Reel 2 – “Best Seller” (2 May 2024)

    • Reach: 15,699

    • Views: 22,716

    • Interactions: 181 (124 likes, 31 shares, 21 saves, 5 comments)

    • Profile Visits: 369

    • Cost per Visit: $0.02

    • Spend: $7.30 (4 days)

    Reel 3 – “Best Seller” (26 April 2024)

    • Reach: 30,841

    • Views: 52,070

    • Interactions: 235 (137 likes, 54 shares, 43 saves)

    • Profile Visits: 619

    • Cost per Visit: $0.04

    • Spend: $25 (5 days)

    Reel 4 – “Le meilleur sushi à Témara” (28 March 2024)

    • Reach: 9,697

    • Views: 16,516

    • Interactions: 57 (51 likes, 4 shares, 2 saves)

    • Profile Visits: 338

    • Cost per Visit: $0.03

    • Spend: $12 (4 days)

    Reel 5 – “Sushi à emporter” (22 April 2024) (Organic Reel)

    • Reach: 2,101

    • Views: 3,440

    • Interactions: 34 (25 likes, 6 shares, 2 saves, 1 comment)

    • Watch time: 2h 32m total, avg 3 seconds

    • No paid boost

Process

  • Content Production – Filmed and edited short Instagram Reels showcasing sushi platters, takeaway packaging, and offers.

  • Campaign Setup – Ran targeted ad campaigns with Profile Visits as the main goal.

  • Audience Targeting – Focused on Rabat and Témara residents with interest in sushi, foodies, and restaurant-goers.

  • Optimization – Tested different creatives, adjusted budgets, and tracked performance with Instagram insights.

Instagram Reels Grid

Refreshed the grid with a clean template, product highlights and weekly offers. Built story videos and ad variations to drive foot traffic.

Process

  • Content Production – Filmed and edited multiple short Reels showcasing sushi platters.

  • Ad Setup – Used “Profile Visits” as the main campaign objective.

  • Targeting – Reached local Casablanca and Témara food enthusiasts.

  • Optimization – Adjusted budget and creatives to maximize engagement and visits.

Results & Impact

  • Generated 2,028+ profile visits across campaigns.

  • Achieved ultra-low costs ($0.02 – $0.04 per visit).

  • Drove significant organic engagement through shares and saves.

  • Increased follower count and visibility among locals.

  • Positioned Onishi Sushi as a top sushi destination in Rabat & Témara.

Deliverables

  • Instagram video Reels (shooting + editing)

  • Paid ad campaigns (setup + management)

  • Content strategy & calendar

  • Performance analytics & reporting